Integrated Marketing Campaign — Product

Upload your exported PDF deckand GlassUp checks it against the DECA Penalty Point Checklist and this event's required outline, then gives you section-by-section feedback and a prioritized fix list.

Required outline

This outline must be followed and every section must be titled on your slides. Additional subsections are allowed. The body starts at the title slide.

1. I.Executive Summary

   One-page description of the campaign — which should be no more than 45 days in length.

2. II.Description of the Event, Product or Service

   What the campaign promotes.

3. III.Campaign Objectives

   What the campaign is trying to achieve.

4. IV.Campaign Target Market

   Who the campaign is aimed at.

5. V.Campaign Activities and Schedule

   The activities and timeline; include creative samples of the marketing pieces.

6. VI.Budget

   Detailed projections of actual cost.

7. VII.Key Metrics

   The key performance indicators used to measure the campaign's success.

8. VIII.Bibliography

   Required. List every source of information used in the entry. Each section, including this one, must be titled.

9. IX.Appendixoptional

   Optional. Exhibits that support the entry but are not important enough for the body (sample surveys, letters, background data). If included, its pages are numbered too.

Penalty Point Checklist

Judges deduct these points before scoring. The scanner checks all of them automatically. Rules shown are the ICDC defaults — your district or association may vary.