You are to assume the role of the sales manager for STAGE BEAT, a mid-sized entertainment company that produces and promotes live touring events. The marketing director (judge) wants you to develop quick turn incentives to improve click-to-buy conversions. STAGE BEAT is currently promoting a comedy tour featuring three viral TikTok comedians. Tickets are priced at $50 each, and VIP tickets are priced at $100 each and include a special meet and greet with the comedians after the show. STAGE BEAT has strong social media engagement and the TikTok comedians each have massive followings. The shows in major cities have all sold out; however, the shows in mid-tier cities are not selling well. With less than a month before five mid-tier city shows, half of the tickets remain unsold. The marketing director (judge) reported that the number of clicks on the links for more information about tickets in the mid-tier cities is extremely high; however, the clicks for more information are not converting to ticket sales. The marketing director (judge) wants you to develop quick turn incentives that will improve click-to-buy conversions. In addition, the marketing director (judge) wants you to determine how STAGE BEAT can evaluate short-term results. You will present your plan to the marketing director (judge) in a role-play to take place in the marketing director's (judge's) office. The marketing director (judge) will begin the role-play by greeting you and asking to hear your ideas. After you have presented the plan and have answered the marketing director's (judge's) questions, the marketing director (judge) will conclude the role-play by thanking you for your work.