BookTok Genre Special Event for an Independent Bookstore
2026 · DistrictPlan special event. · Prepare store/department for special event. · Explain the use of visual merchandising in retailing.
You are to assume the role of the assistant manager at PAGE TURNERS, an independent bookstore in a large city. The store manager (judge) wants you to plan a special event to increase sales and build clientele. PAGE TURNERS is located in the downtown neighborhood of a large city. The bookstore has plenty of older customers that have been loyal to the store for many years; however, younger customers tend to purchase books online or at large bookstore chains. BookTok is a thriving community on TikTok focused on books where users share recommendations, reviews and engage in discussions. This subculture within TikTok has boosted book sales and sparked more interest in reading among younger audiences. The three most popular book genres on BookTok are romance, fantasy and historical fiction. The store manager (judge) thinks if PAGE TURNERS hosts a special event that focuses on one of the popular book genres on BookTok, it will bring in younger customers. The store manager (judge) wants you to: - Pick a popular BookTok genre: romance, fantasy or historical fiction - Plan a special event for PAGE TURNERS featuring the chosen genre - Explain how to prepare the store for the special event that will encourage sales and build clientele You will present your ideas to the store manager (judge) in a role-play to take place in the store manager's (judge's) office. The store manager (judge) will begin the role-play by greeting you and asking to hear your ideas. After you have presented ideas and have answered the store manager's (judge's) questions, the store manager (judge) will conclude the role-play by thanking you for your work.