You are to assume the role of the assistant manager at BOBA STOP, a local establishment that sells bubble tea. The owner (judge) wants you to develop a strategy to promote the business to community members that are not familiar with the products. BOBA STOP sells bubble tea, also known as boba tea or pearl milk tea in a variety of flavors. The drinks are tea-based and contain tapioca balls, milk and flavoring. The business has one physical store location in a city of 50,000 people, and it has a mobile food truck. BOBA STOP opened last year. TikTok trends fueled the popularity of bubble tea in North America, which has resulted in many quick service bubble tea shops. Fans of bubble tea are predominantly younger, spanning from 12 to 24 years old. BOBA STOP has had great success in serving 12–24-year-olds in the community but have not gained many older customers. The owner (judge) feels this is because older community members are not familiar with bubble tea. The owner (judge) wants you to develop a strategy to promote BOBA STOP to older members of the community that are unfamiliar with bubble tea. You will present the promotion strategy to the owner (judge) in a role-play to take place in the owner's (judge's) office. The owner (judge) will begin the role-play by greeting you and asking to hear your strategy. After you have presented the strategy and have answered the owner's (judge's) questions, the owner (judge) will conclude the role-play by thanking you for your work.