Hotel and Lodging Management Series

Explain the role of promotion as a marketing function. · Describe the concept of promotion in the hospitality and tourism industry. · Explain promotional methods used by the hospitality and tourism industry.

You are to assume the role of the general manager of SILVER HOUSE, an historic mansion that was recently renovated into a 50-room lodge. The owner (judge) wants you to plan an event for the local community to showcase the property that could lead to sales. SILVER HOUSE was constructed in 1900 as a large residential home. It was family owned until it was sold in 2000. For two decades, the property was well-kept but nobody lived on the property. In 2020, a developer purchased the land and began renovations and restorations. During this time, members of the local community speculated and gossiped about the future of the property. SILVER HOUSE is now a completed lodge with 50 guest rooms, a large ballroom, three smaller meeting rooms, an ornate lobby, a full-service restaurant and beautifully manicured acres of landscape surrounding the property with firepits and comfortable seating throughout the outdoor space. The owner of SILVER HOUSE (judge) is excited about the grand opening of the property, but prior to the grand opening wants to invite members of the local community to see the renovations and restoration and the property offerings. The owner (judge) wants you to plan a promotional event at SILVER HOUSE for the local community that will showcase the property. The owner (judge) wants you to identify how the event could lead to future sales. You will present your ideas to the owner (judge) in a role-play to take place in the owner's (judge's) office. The owner (judge) will begin the role-play by greeting you and asking to hear about your ideas. After you have presented ideas and have answered the owner's (judge's) questions, the owner (judge) will conclude the role-play by thanking you for your work.